We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.
(212) 254-4710 ext. 0
Mon - Fri 10AM - 6PM
Or, e-mail a list of lots with the sale number and your contact information to firstname.lastname@example.org. Be sure to include a phone number where we can reach you.
Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.Sale 2511 | Lot 7Estimate: $2,000 - $3,000
Click Image To EnlargeAdditional ImagesBidding & Inquiries
Leave a Bid
Sale 2511 Lot 7
Archive of Italian advertising maquettes. A collection of 21 original designs, including completed commissions and preliminary ideas for a variety of mid-century Italian clients, circa 1950. Mixed media, mostly gouache, tempera, watercolor, India ink and some cut collage (incorporating patterned fabrics and paper) on stiff board and paper. Various sizes including a 3-inch tondo, the rest approximately 6 1/2x9 1/4 inches to 10 3/4x13 1/2 inches. Signed alternately "Gribaudi,' 'Emigri,' 'Creazione Emigri,' or 'emigri.'
Estimate $2,000 - 3,000
A distinct collection of original modernist advertisements by the Italian graphic designer. The products and companies are mostly in and around the industrial city of Turin, Italy's symbolic city for the economic boom from the 1950s and 1960s.
Campaigns include: Botot (toothpaste), K–Oleo (automobile oil), Notte di Venezia ("perfume for the modern woman"), Tigre (Swiss cheese), Manila Tessuti (fabric manufacturer), and Cicli Maino (Bicycles), among others. Most are executed using a variety of attractive hand-lettering styles.