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Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.Sale 2474 | Lot 275
Price Realized: $6,500 With Buyer's Premium Show Hammer Price
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Sale 2474 Lot 275
(SIGNAGE--HEATH & CO.)
A vast presentation album containing 130 photographs of period buildings, storefronts, and parking lots, primarily highlighting the bold, graphic signage and "before and after" transformations of Californian businesses by the renowned company.
Through numerous skillfully composed photographs, the photographer has documented more than just the changes in signage on the building facades, they have captured a slice of Californian culture specific to this period. Many of the pages are arranged with a smaller "before" image, followed by a large photograph emphasizing the transformations made. Silver (77) and chromogenic (53) prints, the images measuring 3 1/4x5 1/4 to 10 1/4x13 inches (8.3x13.3 to 26x33 cm.), artfully arranged and mounted recto/verso to card pages. Folio, brown leatherette with the debossed company name and logo; lightly worn. Circa 1970
Estimate $4,000 - 6,000
Price Realized (with Buyer's Premium) $6,500