104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
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  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM


    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2474 | Lot 275
    Price Realized: $6,500With Buyer's Premium
    Show Hammer Price
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      Additional Images
    • Sale 2474 Lot 275

      (SIGNAGE--HEATH & CO.)
      A vast presentation album containing 130 photographs of period buildings, storefronts, and parking lots, primarily highlighting the bold, graphic signage and "before and after" transformations of Californian businesses by the renowned company.
      Through numerous skillfully composed photographs, the photographer has documented more than just the changes in signage on the building facades, they have captured a slice of Californian culture specific to this period. Many of the pages are arranged with a smaller "before" image, followed by a large photograph emphasizing the transformations made. Silver (77) and chromogenic (53) prints, the images measuring 3 1/4x5 1/4 to 10 1/4x13 inches (8.3x13.3 to 26x33 cm.), artfully arranged and mounted recto/verso to card pages. Folio, brown leatherette with the debossed company name and logo; lightly worn. Circa 1970

      Estimate $4,000 - 6,000

      Price Realized (with Buyer's Premium) $6,500