104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
Follow Us:
  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM


    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2006 | Lot 44
    Price Realized: $11,500With Buyer's Premium
    Show Hammer Price
    • Click Image To Enlarge

    • Sale 2006 Lot 44

      CHARLES LOUPOT (1892-1962) & JEAN CARLU MONSAVON. 1936.
      781/2x511/4 inches. Courbet, Paris.
      Condition A-: tape on verso; minor tears in margins and creases in image. Paper.
      Although both Loupot's and Carlu's name appear on this poster, Carlu clearly never touched this design. Loupot includes his friends name as a tribute, as the image is essentially a re-working of Carlu's 1925 poster for the same product (see Swann Modernist Poster Catlaogue 1859 lot 11 and cover). This exceptional poster has had the misfortune of being hard to reproduce and therefore in most documentation (including Zagrodzki's excellent monograph on Loupot) it appears strange and clumsy. This large format version of the image (the first to appear at auction!) proves that impression to be wrong. The title ("Monsavon is made from milk") is, albeit bizarrely, certainly provocatively, and perhaps inappropriately, illustrated by a woman, shrouded in soft lather, reaching out of the shower with a suggestive stream of milk flowing from her breast into a bar of soap. The background is a brilliant airbrush exercise, in vibrant blue, which subtly evokes the checkered d├ęcor of Carlu's earlier image. Unlike Carlu's original design, this poster is in the more fluid and sensitive style of the period which was quite different from the geometrically based image of the 1920s. Zagrodki no. 97A, p. 88.
      Estimate $12,000-18,000

      Price Realized (with Buyer's Premium) $11,500