We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.
(212) 254-4710 ext. 0
Mon - Fri 10AM - 6PM
Or, e-mail a list of lots with the sale number and your contact information to firstname.lastname@example.org. Be sure to include a phone number where we can reach you.
Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.Sale 2006 | Lot 50Estimate: $500 - $750
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Sale 2006 Lot 50
DESIGNER UNKNOWN LUTO LOTEN. 1934.
Condition A-: vertical and horizontal folds.
Holland, with a solid graphic tradition, the influence of de Stijl and Paul Shuitema and Piet Zwart as vanguards, was one of the leading countries in taking a modernist approach towards advertising. Avant-garde typography was put towards practical applications in the everyday world, at a level unparalleled within Europe. This Lotto poster with the outline of an airplane dramatically placed at an angle within the page, and the stream of text and images behind the plane itself show the level of progressive design that was utilized even for the most mundane, mass-distributed poster.