104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
Follow Us:
  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM

     

    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2372 | Lot 9
    Estimate: $300 - $400
    • Click Image To Enlarge

      Additional Images
    • Sale 2372 Lot 9

      MAXWELL HOUSE COFFEE.
      Print ad mock-up. Composite with gouache, pencil and watercolor on board. 112x110mm; 4 3/8x4 inches, image. Board with glue residue from former matte, some glue bleed-through in yellow background area. Circa 1939.

      Estimate $300 - 400

      A mock-up for for the Maxwell House coffee campaign print ad featuring actor Robert Young. Maxwell House, the most widely advertised and popular coffee brand was the sponsor of the radio version of "Father Knows Best" from 1949-54. Each episode began with the youngest daughter Kitten asking, "Mother, is Maxwell House really the best coffee in the whole world?" to which her mother would reply, "Well, your father says so, and Father Knows Best!" Though the stressed-out father replaced his caffeinated beverage with decaf over the years, he remained a brand loyalist spokesman to the end, touting Postum, a "calming beverage that would neither keep you up nor make you jittery" and its related product, Sanka, in the 1980s.


      Unsold