104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
Follow Us:
  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM

     

    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2524 | Lot 187
    Price Realized: $7,250With Buyer's Premium
    Show Hammer Price
    • Click Image To Enlarge

    • Sale 2524 Lot 187

      OTIS SHEPARD (1894-1969) CATALINA. 1938.
      39 1/4x51 inches, 99 3/4x129 1/2 cm.
      Condition A-: minor repaired tears at edges; minor creases in image; unobtrusive repaired pin holes in corners.
      A bright and sunny view of a promenade on Catalina Island. Located only 22 miles away from Los Angeles, the island's Mexican roots are very apparent. The life of Otis Shepard was one long, successful exercise in modern advertising, beginning his career with the Foster and Kleiser Outdoor Advertising Company from 1917-1930. He ran the "first, full-scale outdoor poster art department, and became the Chief Creative Director for the entire F&K organization" (Strauss p. 68). By 1932, Shepard had moved to New York City and made his first posters for Wrigley's gum; he served the company exclusively for the next 30 years. His work "seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme" (Strauss p. 74). In this image, inspired by British Rail travel posters, the figures are wearing uniforms designed by Dorothy Shepard, and the Sombrero fountain was designed by Otis. Southern California 11.

      Estimate $4,000 - 6,000


      Price Realized (with Buyer's Premium) $7,250