104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
Follow Us:
  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM


    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2372 | Lot 1
    Price Realized: $1,500With Buyer's Premium
    Show Hammer Price
    • Click Image To Enlarge

    • Sale 2372 Lot 1

      RC Tastes Best. Oil on board. 521x318 mm; 20 1/2x12 1/2. Image of young woman in red skirt suit resting on a log, removing her sunglasses and enjoying a Royal Crown cola (identifiable by the logo though unlabeled). Unsigned but attributed to Frederick Sands Brunner. Re-stretched over original stretcher with restoration. Circa 1942. Ex-collection Victor Burns, Art Director for Royal Crown Cola.

      Estimate $1,000 - 1,500

      The famous advertising campaign for Royal Crown Cola and Par-T-Pak (produced by Royal Crown) in the 1940s and '50s featured some of the biggest names in Hollywood including Lucille Ball, Rita Hayworth, Betty Grable, June Haver, Jeanette MacDonald, and Dorothy Lamour among other starlets. Graphic artists of the day such as Frederick Sands Brunner and McLelland Barclay designed many of the print ads. This and the following 6 lots of Royal Crown ads belonged to Victor Burns, the Art Director for the famous beverage company in Columbus, Georgia who commissioned them.

      Price Realized (with Buyer's Premium) $1,500