We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.
(212) 254-4710 ext. 0
Mon - Fri 10AM - 6PM
Or, e-mail a list of lots with the sale number and your contact information to firstname.lastname@example.org. Be sure to include a phone number where we can reach you.
Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.Sale 2510 | Lot 143
Price Realized: $625 With Buyer's Premium Show Hammer Price
Click Image To Enlarge
Sale 2510 Lot 143
ZÉRÓ (HANS SCHLEGER, 1898-1976) MARTINI / WITH GIN THIS IS IT. 1948.
30x20 inches, 76x50 cm.
Condition B+ / B: repaired tears, restoration and creases in margins and image.
The British branch of Martini had high standards for its advertising, and worked closely with the leading British advertising agency, W.S. Crawford, to achieve their desired results. The company's creative director, Ashley Havinden, designed several posters for Martini himself, while also selecting other talented artists, like Zero, to work on the demanding commissions. Here, Zero only suggests a glass and a bottle, showing just enough of the product label to be legible, forcing the viewer to complete the mental connection and reinforce the brand name. Zero p. 69, The Poster 442, Bernstein p. 144.
Estimate $500 - 750Price Realized (with Buyer's Premium) $625