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Estimate: $ 800 - $ 1,200
HOWARD SCOTT. "That's My Meat." Kingan's Reliable meat billboard ad artwork featuring a freckle-faced girl with hot dog. Gouache on board with collage. 559x1016 mm; 22x40 inches. Signed in upper left corner. Glued to window matte along verso edges. Scattered light soiling and toning. Circa 1949.
Accompanied by photograph of Howard Scott sitting with Kingan & Company staffers, with a version of this ad in the background. Scott's illustrations for the company's "That's My Meat" ad campaign brought Kingan's national attention and were among the most famous and recognizable billboards and print ads of the period.