Feb 20 at 10:30 AM - Sale 2695 -

Sale 2695 - Lot 305

Estimate: $ 1,000 - $ 1,500

ADOLPHE MOURON CASSANDRE (1901-1968)

BONAL. 1933.

63¼x47 inches, 160½x119½ cm. Alliance Graphique, Paris.
Condition B+: replaced losses and repaired tears in margins; minor creases and abrasions in image; horizontal fold at bottom.

One has to imagine that following the success of his brand mascot for Dubonnet, in 1932, Cassandre was emboldened to try another figure filling himself with spirits for his next liqueur commission. As the motto for Bonal touts it as a cordial that "opens your appetite," Cassandre depicts it, quite literally, as a key. The spirit itself appears as a stream of stars infusing the body. Alain Weill explains that the background, "never seen before, almost kinetic, shows that Cassandre was certainly interested in the study of retinal sensations" (Cassandre / Weill p. 126). The poster was so popular that it was reused in 1935, virtually identical except for a different color background.

Mouron p. 54, Cassandre / Suntory p. 177, Cassandre / Weill 117.
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