?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
ADOLPHE MOURON CASSANDRE (1901-1968) SUD-ATLANTIQUE UND CHARGEURS REUNIS. 1932. 181/2x111/2 inches. Alliance Graphique. Condition B+: losses, creases and staining in margins. Printed on card. The French shipping company Les Chargeurs Reunis launched their ship L'Atlantique in 1931. As part of their promotion, they had Cassandre design a poster. The image was so popular and beguiling that the company used it on all sorts of collateral material: timetables, postcards and, here, on calendars. These ephemeral items were even less likely to be kept than the posters themselves, so surviving copies are particularly rare.
