?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 30,000 - $ 40,000
ADOLPHE MOURON CASSANDRE (1901-1968) VAN NELLE. 1931. 46x62 inches. Nijgh & Van Ditmar, Rotterdam. Condition B+: restored losses and repaired tears along vertical and horizontal folds; repaired tears and restoration in margins. Thanks to a connection with the advertising agency Nigh and van Ditmar, Cassandre did a lot of work for major Dutch clients, like Oranjeboom beer, Holland America Line, De Vries Robbe, Phillips and Van Nelle an important coffee dealer. This is his most progressively modernist poster and also the purest and most minimal image he ever designed, with a simple, geometric outline of box and a similarly simple coffee bean. Cassandre augments the pure design by using sharp colors, an airbrushed background that seems to vibrate and exceptional typography. Mouron pl. 28, Teien 50.
