Feb 20 at 10:30 AM - Sale 2695 -

Sale 2695 - Lot 282

Estimate: $ 2,000 - $ 3,000

ADRIAAN VAN'T HOFF (1893-1939)

HOLLAND AMERICA LINE / STATENDAM. 1928.

43¾x32½ inches, 111x82½ cm. Lankhout, The Hague.
Condition B+: repaired tears at edges, some into image; small loss in lower text; minor creases in margins.

A strong eye-catching image for the Statendam's (Holland America's flagship) maiden voyage. 1928 was the same year that Cassandre designed his poster for the Statendam, and like other young Dutch graphic designers (Heinz Molenaar and Kees van der Laan, for example), Van't Hoff was clearly familiar with, and an admirer of, Cassandre's work. In fact, Van't Hoff's two important posters for ship companies (the other one for Van Nievelt, Goudriaan & Co, also 1928), show a strong personal style. Van't Hoff departs from Cassandre's synthetic, geometric style by filling his composition with interacting elements. Here, surrounded by the powerful trappings of ship-building technology, such as chains and cranes, and the graceful imagery of stylized birds and water, the Statendam appears as the solid product of the combination of function and form. This is the English version.

Schipp & Affiche p. 142, Crouse p. 226, Posters & Publicity (1929) p. 77.
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