CHARLES LOUPOT (1892-1962) CAILLER / CHOCOLAT AU LAIT. 1921. 50 1/2x35 3/4 inches, 128 1/4x90 3/4 cm. Orell Füssli, Zurich. Condition B: loss in lower text; tears in image, separating from backing; repaired tears, creases and abrasions in margins and image and along horizontal fold. Mounted on Japan. After studying in Lyon, Loupot fought in the First World War and was wounded. He returned from the front and settled in Lausanne, where his parents were living, and quickly began his successful career as a poster designer. Most of his work was for the fashion and luxury goods industries. His style, a combination of the high-profile Swiss School and his own light French touch, worked very well for the products he was asked to advertise. This poster epitomizes the sophistication that was his visual calling card. The elegant young woman, who has pulled a chocolate bar out of her bag, almost appears to be guiltily sneaking her indulgence. She is dressed in warm colors against a dark background, and through Loupot's unique handling of lithography, he has made the image and the typography appear to vibrate. Loupot 44, Loupot / Musee de l'Affiche 10, Chocolate p. 60.
