Feb 20 at 10:30 AM - Sale 2695 -

Sale 2695 - Lot 303

Estimate: $ 1,000 - $ 1,500

DAM (DAMOUR PUBLICITÉ)

PEUGEOT / ROUES AVANT INDÉPENDANTES. Circa 1935.

62½x46½ inches, 158¾x118 cm. DAM Publicité, Paris.
Condition B: overpainting in upper left corner and at edges; repaired tears, creases, abrasions and restoration in margins and image and along horizontal fold.

Peugeot was an innovative company when it came to marketing. They realized very early the benefits of advertising, and dedicated a large part of their budget to poster campaigns. Not only did they commission some of the most prestigious artists throughout the years (including Paul Colin, Charles Loupot and René Vincent), but they were also one of the first companies in France to turn their account over to an advertising agency. Dam was owned by the Damour Brothers, who also owned the magazine Vendre, which allowed them to give their clients full advertising service. The agency employed both established designers (like Marton) or, as in this instance, used the anonymous talents of their studio artists. Such posters were always signed "DAM." This image, in a classic Art Deco style, was clearly inspired by the work of Charles Loupot.
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