Feb 20 at 10:30 AM - Sale 2695 -

Sale 2695 - Lot 158

Estimate: $ 800 - $ 1,200

EUGENE BEAUDOIN (1898-1983) & MARCEL LODES (1891-1978)

PARIS / 1937 EXPOSITION INTERNATIONALE. 1936.

39x24½ inches, 99x62¼ cm. Jules Simon, Paris.
Condition A-: sharp horizontal fold in upper image; minor creases at edges; small loss bottom left corner. Paper.

Designed by the same architects who created the exposition fairgrounds, this poster remarkably incorporates the red, white and blue of the French tri-color, the Eiffel Tower, the curve of the Seine, klieg lights and sky-writing into a seamless, airbrushed design. Many prominent poster artists (including Carlu, Cappiello, Colin and others) designed images promoting the 1937 Paris World's Fair, but this design won a competition sponsored by the French Ministry of Commerce. This is the middle of three formats.

Poster Progress p. 84.
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