39 3/4x24 1/2 inches, 101x62 1/4 cm. The Baynard Press, [London]. Condition A-: minor repaired tears at edges; minor creases and restoration in margins and image. Framed.
Almost all of Herrick's posters are marked by an elegant Art Deco stylization, and indeed he was the only British artist to participate in the famed 1925 Parisian Exposition Internationale des Arts Décoratifs et Industriels Modernes. In addition to heading the Baynard Press in London, Herrick designed posters for a variety of clients, including the London Underground, the Empire Marketing Board, RMSP (Royal Mail Steamship Packet), the Royal Mail Line and the Anchor Line. In this brightly-colored vista of the Norwegian fjords, the appealing geometrically-rendered repetition of Art Deco patterns is very apparent - as the water, the mountains and even the leaves on the tree all appear to vibrate with the design.
