JEAN CARLU (1900-1997) POUSSET SPATENBRAU. 1927. 37 1/2x23 1/2 inches. J. E. Goussens, Paris. Condition A: abrasion in image. Created at the height of his Cubist-influenced period, Carlu brings a high level of creativity to this beer poster. His idea of representing a father, mother and son each holding a glass that corresponds to the amount they should consume, is much more inventive than is normally found in beer posters. He presents the three happy drinkers in a geometrically stylized manner, seen in profile, in descending size order. Carlu 18, Litfass 299.
