Nov 09, 2023 - Sale 2652

Sale 2652 - Lot 185

Price Realized: $ 6,000
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200

JO MORA (1876-1947)

THE SEVENTEEN MILE DRIVE. 1927.


33 1/2x25 inches, 85x63 1/2 cm. [Carmel-by-the-Sea].
Condition A-: expert unobtrusive overpainting in margin; minor creases in text.

This is the rare first edition of Mora's second pictorial map, detailing the area around Monterey, Pebble Beach, Pacific Grove and Carmel (where Mora had his studio). It was commissioned by Samuel Finley Brown Morse of Del Monte Properties. The company's Hotel and Lodge are featured in this map. Mora was a prominent California artist of Uruguayan heritage who was well-known as a cartoonist, painter, cartographer, illustrator, photographer and sculptor. In 1998 the Monterey Museum of Art held an exhibition of his work, which they described as follows: "Apart from its artistic merits, Mora's work is valued for its historical significance. As an astute observer, Mora created art that eloquently and accurately described the western land and way of life he admired, whether his subject was vaqueros, Hopi katsina figures, the Arizona landscape, turn-of-the-century Yosemite, or the California missions." "Characterized by exquisite drawing, rich color, and great charm, Mora's maps revealed a deep knowledge of Western American history and culture. His maps formed the most important collection of pictorial cartography done by any artist of one particular region of the United States" (Picturing america p. 28-9).