May 13, 2013 - Sale 2314

Sale 2314 - Lot 37

Price Realized: $ 1,140
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,000 - $ 1,500
JOSEP RENAU-MONTORO (1907-1982) GRAN FERIA DE VALENCIA. 1935.
64x45 1/2 inches, 162 1/2x115 1/2 cm. Ortega, Valencia.
Condition B+: restoration along sharp horizontal folds; abrasions in image.
Renau was very active during the Spanish Civil War, supporting the Spanish Republic against Franco and his fascist allies by designing posters for the cause. He was ultimately named General Director of the Arts, in which position he was also in charge of safeguarding Spain's cultural heritage. His graphic design fluctuated between accomplished Art Deco and sophisticated photomontage, and he applied his talents to military, propaganda, tourism, travel and cultural events. He designed several posters for the Gran Feria de Valencia, beginning in 1929. The bold appearance of the Valencian flag on this poster, one year prior to the outbreak of war, may have been an intentional attempt at stirring national unity. Espana 367.