?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 1,200 - $ 1,800
JOSEPH BINDER (1898-1972) INTERNATIONALE BUNDESANLEIHE. 1930. 361/2x241/2 inches. Brüder Rosenbaum, Vienna. Condition B+: vertical and horizontal folds; restoration in corners. Japan. Joseph Binder studied art under the great Secessionist Alfred Roller, and became one of the most promising modernist graphic designer in Austria. Among his major accounts were Josef Meinl (purveyors of tea and coffee) and the laundry detergent company Persil. The First Austrian Republic, founded on the remains of the Austro-Hungarian Empire after the First World War, survived only the through the onset of the Second World War. During its short history the Austrian government often raised money through loans. Here, the depiction of the scaffolding and the metal structure imply that the loan will be used for construction. Binder emigrated to the United States in 1934 and continued his prominent design career with a memorable poster for the 1939 New York World's Fair and a series of images for the U.S. Army.
