JULES CHERET (1836-1932) ELYSEE MONTMARTRE. 1890. 96x34 3/4 inches. Chaix, Paris. Condition B/B+: water damage in margins; discolored; creases and repaired tears in margins and image; vertical and horizontal folds. Two sheets. Framed. L'Elysee Montmartre was a second class music hall and ballroom that struggled unsuccessfully to survive. One of their last attempts to attract the public was to commission Cheret, the gold standard in advertising in that era, to design a poster. In his classic, elongated format he depicts a merry couple enjoying a masked ball amid a throng of revelers. Unfortunately, even an exceptional poster was unable to save a mediocre establishment. It closed in 1893, unable to compete with the newly opened Moulin Rouge. Broido 210, Maindron 260, DFP II 190, Reims 342, Wine Spectator 13, Gold 144.
