?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
JULES CHERET (1836-1932) SAXOLEINE. 1893. 481/2x341/4 inches. Chaix, Paris. Condition B+: repaired tears and overpainting in margins and image; vertical and horizontal folds. One in the long series of posters that Cheret designed between 1891 and 1900 for a lamp oil company. The series, twenty posters in all, can be considered as the first modern advertising campaign. Year after year Cheret helped build the company's image, ensuring immediate recognition, by using the same concept of a woman holding a lamp. In each poster, the color of the lampshade, the color of the woman's dress or her stance with the lamp is changed. Broido 947, DFP II 242, Maindron 786.
