Dec 20, 2006 - Sale 2099

Sale 2099 - Lot 37

Price Realized: $ 4,080
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
LEONETTO CAPPIELLO (1875-1942) NUYENS'S MENTHE / DEMANDER A LA GLACE. 1902.
55 1/8x39 1/2 inches. Vercasson & Cie., Paris.
Condition A: creases in margins and image; horizontal folds.
A classic Cappiello image of a charming young lady posing with a bottle in one hand and a glass in the other. Not so traditional is the drink being promoted, a rose-colored crème de menthe. Cappiello takes this idea and infuses the entire image with reds and pinks. The brand name of the liqueur is splayed across the poster in bold blue, making it extremely readable, which was always one of the artist's primary concerns. Rennert / Cappiello 24.