May 08, 2006 - Sale 2079

Sale 2079 - Lot 9

Price Realized: $ 4,830
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 3,000 - $ 4,000
LUCIAN BERNHARD (1883-1950) EXCELSIOR. Gouache maquette. Circa 1914.
6 3/4x8 3/8 inches.
Condition A. Paper.
Posters advertising objects could not to be static, and here, to promote a tire, Bernhard applies a more dynamic treatment. He captures the advertising essence of the product perfectly by placing the tire at a dramatic angle, and running the typography (custom designed to give the sense of speed) through the product as if it were an axle. Hand signed.