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Estimate: $ 2,000 - $ 3,000
LUCIAN BERNHARD (1883-1972)"CASTELL" / A.W. FABER. 1908. 11 1/2x17 1/2 inches, 29 1/4x44 1/4 cm. Condition B+: small tears and abrasions at edges; creases in image; small metal grommets at top edge; cardboard strips along top and bottom on verso. Paper. In 1906, at the age of 23, Lucian Bernhard won a poster design competition sponsored by Priester matches. Ernst Growald, the director of the Berlin printing establishment Hollerbaum & Schmidt, recognized his talent and immediately hired Bernhard. The young artist quickly developed a graphic design system that proved to be revolutionary in the advertising world. Bernhard was the father of the Sachsplakat (Object Poster), a style in which the object is depicted by itself, in flat colors, with no ornamentation and no shadow, against a monochromatic background with very large, bold typography. This Rare design for A.W. Faber pencils (the first brand name pencil) epitomizes this style.