LUCIAN BERNHARD (1883-1972) CLUBSESSEL LEDERSTÜHLE. 1905.
23 1/4x18 3/4 inches, 59x47 1/2 cm. Hollerbaum & Schmidt, Berlin.
Condition B+: minor repaired tears, creases and restoration in margins. Matted and framed.
At the beginning of the 20th century, Lucian Bernhard invented a new, modern and pragmatic way to design posters. His Sachplakat (Object Poster), presented objects depicted by themselves in flat colors, with no ornamentation and no shadow, against a monochromatic background with very large, bold typography. This is an early and rare Sachplakat preceding by a year his paradigm-shifting design for Priester matches. DFP-III 130 (var).