O'GALOP (MARIUS ROSSILLON, 1867-1946) LE COUP DE LA SEMELLE MICHELIN. 1913. 62 1/2 x 45 inches. Chaix, Paris. Condition B+: repaired tears, restoration, minor restores losses and abrasions in image. O'Galop designed most of Michelin's advertising, including newspaper and magazine ads and posters, until the First World War. Sometimes pictured riding a bike, or at a banquet imbibing rusty nails and broken glass, or even distributing spare tires from his midriff, Bibendum has made many indelible appearances on posters. Here the advertising legend is exposing a brand new aspect of his persona, the soles of his shoes, which are, of course, studded, for extra traction on the road. This striking image was so popular that it was released in two variants, one with a red background and the other with blue. Weill 73, Pneus p. 17, Bibendum p. 71, Maitres 1900 p. 68 (var).