Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 145

Estimate: $ 700 - $ 1,000
OTIS SHEPARD (1894-1969) WRIGLEY'S JUICY FRUIT / TREAT YOUR TASTE. Trolley card. Circa 1951.
11x28 inches, 28x71 cm.
Condition B+ / A-: toning at edges. Printed on card.
Shepard's career began in 1917 with the Foster and Kleiser Outdoor Advertising Company in San Francisco. By 1927, he was in charge of America's "first, full-scale outdoor poster art department, and a few years later he became the Chief Creative Director for the entire F&K organization" (Strauss p. 68). In 1930, he moved to New York City and within two years had made his first posters for Wrigley's, the gum company. For the next 30 years, he served the company exclusively. His work "seduced the public with beautiful imagery; the pictures never seemed tired, never suffered from repetition, yet were comfortably continuous in each theme" (Strauss p. 74). Tom Purvis, in Poster Progress, noted that "Otis Shepard, in his prolific work for Wrigley's has found a happy balance between humor and formal qualities of design."