?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 800 - $ 1,200
PAOLO FEDERICO GARRETTO (1903-1989) AXA / MARGARINE. 1932. 59x39 inches, 175 1/4x99 cm. Pontal Publicite, Paris. Condition B-: creases, abrasions and restoration along vertical and horizontal folds and in margins and image; overpainting and staining in image and at edges. Garretto was primarily a caricaturist but became an international artistic star in the 1920s, with work published in French, British and German magazines. He also contributed numerous covers and drawings to American magazines like Vanity Fair and Fortune. In between his travelling and magazine illustration work Garretto also designed posters. He mainly worked for transportation companies but also designed a few product ads. In this simple and direct image, he transforms the typography of the product's name into an exultant chef holding his product proudly in the air.
