Jun 18, 2020 - Sale 2538

Sale 2538 - Lot 154

Estimate: $ 300 - $ 400
PAUL RAND (1914-1996) EL PRODUCTO / CIGAR ALBUM. Cigar box. 1952.
8 1/4x11 1/2x1 1/4 inches, 21x29 1/4x3 cm. G.H.P. Cigar Co., Inc.
Condition B+: some wear and abrasions to outside; paper flaking at edges of box; wood interior.
Rand developed numerous materials for this cigar company, including print advertisements, posters, packaging, tins for birth celebrations, ashtrays, and more. This is version 2 of the El Producto cigar packaging; in version 1, the name of the product is above the image, the image itself is flipped diagonally, and Rand's printed signature is at the bottom.

From the estate of Alexander Kaplen.