PIERRE ANDRY-FARCY (1882-1950) LE PETIT DAUPHINOIS. Post 1925.
47x63 inches, 119 1/2x160 cm. Generale, Grenoble.
Condition B+: sharp vertical and horizontal folds.
Andry-Farcy was the director of the Grenoble Art Museum, the art critic for Le Petit Dauphinois, the most important newspaper in the French Alpine region, and a poster designer. He was clearly familiar with A.M. Cassandre's 1925 poster for the Parisian newspaper l'Intransigeant which prominently featured telegraph wires and insulators. But Andry-Farcy takes the concept one step further. The giant red hand grasping the telephone cables can either be considered the newspaper itself, with its fist literally on the pulse of all that's up to date, or it can be seen as the reader, who through the newspaper will be able to get a hold of all the news that is fit to be communicated. In 1933 Cappiello also designed a poster for the same newspaper. rare