Feb 20 at 10:30 AM - Sale 2695 -

Sale 2695 - Lot 74

Estimate: $ 1,500 - $ 2,000

ROGER PÉROT (1908-1976)

CYCLES PEUGEOT. 1931.

46½x30¾ inches, 118x78 cm. Hachard & Cie., Paris.
Condition A-: minor creases in image; creases and minor repaired tears along horizontal fold.

Peugeot was a major advertiser in France between the wars, commissioning innumerable posters to advertise both their cars and their bicycles. After the First World War their posters were consistently marked with a distinct modernist feel, to show they were a contemporary company keeping up with the times. This accomplished Art Deco image is more complex than what immediately greets the eye. Pérot constructs the image using three separate planes: foreground, middle and background. Each plane is delineated by one of the colors of the French flag, reinforcing the identity of Peugeot as a French company.
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