SEPO (SEVERO POZZATI, 1895-1983) ANIC CIGARETTES. 1938. 58x38 inches. Creations Idea, St. Ouen. Condition B+: restoration along vertical and horizontal folds; restoration at edges; pinholes in corners. Between 1930 and the outbreak of the Second World War, Sepo regularly worked with the French National Tobacco Company, designing posters to help promote their various brands (including Balto, Naja and Week-End). Anic was the company's first foray into light, filtered cigarettes which were introduced to the market in 1937. Sepo designed two posters for Anic, and to help visually explain the new and unusual concept of a filter he depicts a mask smoking, implying a buffer between the smoker and the cigarette. Sepo / University di Parma p. 203.
