?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 5,000 - $ 7,500
SEPO (SEVERO POZZATI, 1895-1983) NOVELTEX. Circa 1935. 59x38 1/2 inches. Sepo, Paris. Condition B+: restoration along vertical and horizontal folds; abrasions in image; restored loss in upper right corner; restoration at edges. Having studied in Bologna, Sepo began his artistic career working for the publisher Maga in his native Italy. He moved to France in 1920 and was hired by Vercasson. Ultimately he moved on to the French office of the Dorland Advertising Agency where he worked with their major clients. One of his first accounts was the shirt-maker Noveltex, whom he continually worked with over the course of almost 20 years. His first project for them was recorded in 1925 and his last published poster for the company was designed in 1951. His signature Art Deco approach to the object poster used a soft cubist style and a red, gray, and white palette. One of his earlier images for the company featured a cubist-inspired shirt, and he went on to this cubist-inspired representation a dapper gentleman, using rectangles and circles to represent the nose and eyes in a daring, modernist way. It is a classic, highly creative Art Deco image. Sepo / University di Parma, p. 198.
