Feb 19, 2015 - Sale 2374

Sale 2374 - Lot 59

Unsold
Estimate: $ 7,000 - $ 10,000
WESTON, EDWARD (1886-1958)
"Shipyard detail, Wilmington." Silver print, 7 1/2x9 1/4 inches (19.1x23.5 cm.), with Weston's signature, date, and edition notation on the original mount recto. 1935
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Additional Details

In the spring of 1935, Edward Weston started a new business venture, which he called the "Edward Weston Print-of-the-Month Club." Laid in to issues of Camera Craft magazine was a promotional item explaining that, though prints by Weston typically cost $15 to $20, members of the club could purchase them for only $5 ($60 for the year).


The plan was for subscribers to automatically receive a new print each month. The total edition size for each photograph would not exceed forty (35 for subscibers and 5 for the photographer). Unfortunately, Weston's great idea did not find great traction; he found about eleven paid subscribers. Thus, only 12 monthly prints were ever issued and the prints are very rare.