104 East 25th Street, New York, NY 10010  | 
(212) 254-4710  |  Mon - Fri, 10AM - 6PM
Follow Us:
  • We are happy to call you during the auction and place bids on your behalf. To arrange phone bidding, please call Swann's bid department during business hours.

    (212) 254-4710 ext. 0
    Mon - Fri 10AM - 6PM

     

    Or, e-mail a list of lots with the sale number and your contact information to phonebids@swanngalleries.com. Be sure to include a phone number where we can reach you.

    Bids may also be submitted via fax. Send a list of lots with the sale number and your contact information to (212) 979-1017. You will receive a confirmation before the sale.

    Sale 2510 | Lot 47
    Estimate: $4,000 - $6,000
    • Click Image To Enlarge

    • Sale 2510 Lot 47

      HEINRICH STEINER (1906-1983) BALLY / BIETET MEHR. 1936.
      50x35 1/2 inches, 127x90 1/4 cm. Orell Füssli, Zurich.
      Condition B+: loss in lower left corner; small tears and minor losses at edges; minor staining and faint foxing in upper image. Paper.
      Photograph by Ernst Albrecht Heiniger (1909-1993). "Photography implies an honest representation. This poster appeals to the public not with emotional suggestions or promises, but with only essential information - what the product is and what it looks like, the quality of workmanship and materials dramatized by the sharpness of detail. The design attracts the eye by turning convention upside down: the shoes in the air, not on the ground; a hand inside them, not a foot. They are held up for our admiration. The diagonal arrangement implies that the image is the record of an emphatic gesture, and the sky-like background and carefully arranged lighting suggest the open air rather than the confines of a studio" (Hollis, 79). A remarkable "Object Style" Swiss advertising poster. Fotoplakate p. 64 (var), Swiss Graphic Design p. 79, Muller-Brockmann 148, Realismes 61.

      Estimate $4,000 - 6,000


      Unsold