Dec 17, 2008 - Sale 2167

Sale 2167 - Lot 34

Price Realized: $ 1,800
?Final Price Realized includes Buyer’s Premium added to Hammer Price
Estimate: $ 2,000 - $ 3,000
LUDEK MAROLD (1865-1898) LA MEUSE. Circa 1895.
56 3/4x41 3/4 inches, 144x106 cm. Le Mercir, Paris.
Condition B: repaired tears, creases, abrasions and foxing in margins and image; restoration along vertical and horizontal folds. Stapled onto wood fram at edges.
The beers brewed in Bar-De-luc along the Meuse River enjoyed great popularity throughout France. One of the most famous French brands of beer, Bieres de la Meuse certainly enjoyed additional celebrity status thanks in large part to the memorable poster designed for them by Alphonse Mucha. But other designers were also involved in their advertising. This poster is one of two images that both work independently, or could have been hung together as a pair. Here two elegant gentlemen are sitting down in a café to enjoy their brew. In the other a waitress is shown carrying a beer, presumably for the man in this image who is currently without one. Although unsigned, it has been suggested that these posters are the work of Ludek Marold, a Czech artist who was working for Lemercier at this time. Wine Spectator 137, Litfass p. 64, Drink 16.